About Fayre Beauty | Singapore Hair Care & Silk Accessories Brand

Established in Singapore in 2020 by our founder Melody Yap, Fayre Beauty is a hair care and silk accessories brand built around one idea: a routine should hold up to daily life, not add another complicated step to it. We’re a small team based in Singapore, and every product we develop or curate gets tested against the same question — does this actually make someone’s routine easier?

Our hair care is formulated in Australia and produced in small batches to keep quality consistent. The range is suitable for both men and women, including use during pregnancy and breastfeeding, and covers scalp care, hair growth support, anti-hairfall care, styling, and gentle silk accessories.

Hair Care Made for Everyday Singapore Life

Singapore’s humidity changes how hair behaves day to day — oilier roots, styles that don’t hold, frizz and flyaways that show up out of nowhere. We built Fayre Beauty around these everyday realities rather than around a single “hero” product.

For the full range across scalp care, hair growth support, styling, and silk accessories, see our hair care products page.

Our Approach

Practical over complicated. If a routine takes ten steps, most people won’t keep it up - we design for consistency instead.
Scalp and strands together. We don’t treat hair care and scalp care as separate categories, since most concerns start at the scalp.
Gentle by default. From formulations to silk accessories, our starting point is reducing unnecessary stress on the hair, not just masking the result.

Where to Buy Fayre Beauty Products

You can shop Fayre Beauty at our official website, fayrebeauty.co, and through KrisShop, Shopee Mall and Tiktok Shop.

FAQ

Is Fayre Beauty a Singapore brand?

Yes. Founded in 2020 by Melody Yap, Fayre Beauty is a Singapore-based hair care and silk accessories brand.

Where is Fayre Beauty’s hair care formulated?

Fayre Beauty’s hair care range is formulated in Australia and produced in small batches to keep quality consistent.

Who operates Fayre Beauty?

Fayre Beauty is operated by Velour Pte. Ltd., a Singapore-registered company (GST Registration Number 201832775E).

How can I contact Fayre Beauty?

You can reach us at fayrebeautyco@gmail.com or via Instagram at @fayrebeautyco.