Privacy Policy

Fayre Beauty ("we", "us", "our") is operated by Velour Pte. Ltd. (GST Registration Number 201832775E), a company registered in Singapore. This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit fayrebeauty.co or purchase our products, in accordance with Singapore's Personal Data Protection Act 2012 (PDPA).

By using our website or providing us with your personal data, you consent to the collection, use and disclosure of your personal data as described in this Policy.

1. Personal Data We Collect

We may collect the following personal data when you interact with us:

Contact and account information: name, email address, phone number, delivery address, billing address
Order information: purchase history, payment details (processed securely by our payment provider; we do not store full card numbers)
Marketing preferences: email subscription status, communication preferences
Loyalty and rewards data: points balance and activity if you join our loyalty programme
Customer service records: correspondence, order enquiries, and complaints
Reviews and feedback: content you submit through our review platform
Technical data: IP address, browser type, device information, and cookies (see Section 6)

2. How We Collect Your Data

We collect personal data when you:

Place an order on fayrebeauty.co
Create an account or join our loyalty programme
Subscribe to our mailing list
Leave a product review
Contact our customer service team
Browse our website (via cookies and similar technologies)

3. Purposes of Collection

We collect, use and disclose your personal data for the following purposes:

Processing and fulfilling your orders, including payment, delivery and customer support
Managing your account and loyalty programme membership
Sending order updates, delivery notifications, and responding to enquiries
Sending marketing communications and promotions, where you have consented (you may opt out at any time, see Section 8)
Improving our products, website and customer experience
Complying with legal and regulatory obligations, including tax and accounting requirements
Detecting and preventing fraud

We will always seek your consent before collecting, using or disclosing your personal data for a new purpose, unless an exception under the PDPA applies.

4. Third Parties We Share Data With

We work with the following categories of third-party service providers, who may process your personal data on our behalf and are contractually or otherwise required to protect it:

E-commerce platform: Shopify (store hosting, checkout, payment processing)
Email marketing: Seguno
Loyalty programme: Smile.io
Product reviews: Judge.me
Fulfillment and delivery: GoGenie, SF Express
Payment processors: as integrated through Shopify

Some of these providers may process or store data outside Singapore. Where this occurs, we take reasonable steps to ensure your data receives a standard of protection comparable to the PDPA, as required under Singapore law.

We do not sell your personal data to third parties.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law (for example, accounting and tax records).

6. Cookies and Tracking

Our website uses cookies and similar technologies to operate the shopping cart, remember your preferences, and understand how visitors use our site.

You can control cookies through your browser settings, though disabling cookies may affect site functionality.

7. Data Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, collection, use, disclosure, copying, modification or disposal, including secure checkout via our e-commerce platform and restricted internal access to customer data.

8. Your Rights

Under the PDPA, you have the right to:

Withdraw consent to our collection, use or disclosure of your personal data at any time, by emailing us (see Section 10). Note that withdrawing consent may affect our ability to fulfil orders or provide services to you.
Access the personal data we hold about you
Request correction of inaccurate or incomplete personal data

We will respond to access and correction requests within 30 calendar days.

To unsubscribe from marketing emails, you may also use the unsubscribe link in any email we send.

9. Data Protection Contact

If you have questions, requests or complaints about how we handle your personal data, please contact:

Data Protection Contact: Fayre Beauty / Velour Pte. Ltd.
Email: fayrebeautyco@gmail.com

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date.

11. Contact Us

Fayre Beauty, operated by Velour Pte. Ltd.
GST Registration Number: 201832775E
Email: fayrebeautyco@gmail.com
Website: fayrebeauty.co